Uber Brand Library

Uber called on RJ to create his third brand library for the company that showcases authentic imagery of restaurants in action with an emphasis on what makes their merchant partners unique. RJ led a small crew, limited to 2-3 people on location, throughout Los Angeles immersing themselves seamlessly in cafes, markets and restaurants. The images evoke the ease at which RJ photographed each merchant and environment. The images have been used widely across Uber’s website, email, and social media.